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Saturday, 23 May 2009
 CATHERINE BACK WITH T-MOBILE
On 20 May T-Mobile USA, Inc. announced a new campaign dedicated to helping people save money on their wireless service and unveiled a familiar face to inform customers that T-Mobile has "the coverage you need at the price you want."
"T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://www.T-Mobile.com for a Mobile MakeoverSM, at no charge, by linking customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline," T-Mobile announced.
According to BillShrink, as many as eight out of 10 people unknowingly overpay for their wireless service. BillShrink analyzes a customer’s wireless usage, along with wireless coverage in a customer's area and service price, to provide recommendations to help people find the best value options.
To help drive home the message that millions of Americans could save money on their wireless service Catherine Zeta-Jones is again featured in T-Mobile's television advertising. In the ads, she prompts people to get a Mobile Makeover in order to help determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.
"As an avid T-Mobile customer, I'm delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver," Zeta-Jones said. "The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money."
The first television spot featuring Ms. Zeta-Jones aired during the American Idol season finale on FOX. It features a group of Ivy League economists trying to educate homeowners they're paying too much for their cell phone service, only to have door after door slammed in their face. Finally, a homeowner is pleasantly surprised when he opens the door to see Zeta-Jones standing on his doorstep asking, "Do you have time for a Mobile Makeover?" Zeta-Jones will be featured in two additional Mobile Makeover television spots in the coming weeks.
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